Copywriting · Language · Voicetech

What would a feminist Alexa look, or rather sound, like?

Many of us now use Siri or Alexa. They help us cook, set alarms, check the weather, tell the time and more.

But have you ever wondered why these domestic helpers adopt female personas? And, on the flip side, why do banking and insurance apps often use male voices?

Here’s a really interesting article in AIGA Eye on Design discussing the role of gender in language, unhealthy stereotyping and writing for bots.

I’ve not been asked to write a script or create a personality for a bot yet! But with many businesses now using them, this is so useful to bear in mind.