Just a quick post.
This Fractal advert on the back page of this week’s The Economist caught my attention. It has a lot going for it:
- A catchy heading
- An engaging story
- An inclusive tone of voice
- Evidence of results and benefits for the reader
- An intriguing ending
- It talks to its target audience using “you”.
It’s always nice to see a reminder of what good looks like in advertising. If you’re advertising something soon, is there anything you can learn from it?