Has anyone seen Yorkshire Tea’s Twitter account over the last couple of days?
It’s exploded into a frenzy of Retweets, Likes and Comments. All because new Chancellor of the Exchequer, Rishi Sunak, sent out a Tweet about making a round of tea. Only, this turned into an extraordinary round of teamaking…
Yorkshire Tea’s response on social media deserves applause. And it’s got many marketers wishing their brand could be less dreary and twee, and perhaps a little more Yorkshire Tea.
Here are the three things I think brands should do – to start creating content on social media that’s human, and to galvanise their reputations.