Branding · Copywriting · Socialmedia · Tone of voice

The power of a social media caption

I’m on a podcast about writing for brands on social media.

We talk tone of voice, smoothie brand Innocent (obviously) and how to sound if your brand isn’t a smoothie company.

Victoria and Jon provide plenty of platform wisdom. And it’s just over 15 minutes long.

I was invited onto this pod by the team at Carve, who publish Tweets, Insta Stories and Snaps for some of the world’s largest organisations.

Fancy a listen?

Branding · Copywriting · Risk · Socialmedia · Tone of voice

Every brand wants to be as good on social media as Yorkshire Tea. But how do you do it?

Has anyone seen Yorkshire Tea’s Twitter account over the last couple of days?

It’s exploded into a frenzy of Retweets, Likes and Comments. All because new Chancellor of the Exchequer, Rishi Sunak, sent out a Tweet about making a round of tea. Only, this turned into an extraordinary round of teamaking…

Yorkshire Tea’s response on social media deserves applause. And it’s got many marketers wishing their brand could be less dreary and twee, and perhaps a little more Yorkshire Tea.

Here are the three things I think brands should do – to start creating content on social media that’s human, and to galvanise their reputations.

Find them in this blog on Medium.

Copywriting · Socialmedia

Nigella is a genius (on social media too!)

I like this Instagram post by Nigella. It shows she really knows her audience.

Not many people would think to clarify “click on link in bio”. But she’s thought about what her readers and social media followers might need.

It’s clear, helpful copywriting.

Advertising · Branding · Copywriting · Socialmedia · Tone of voice

Carve in the FT

I’ve been working with global social agency, Carve, over the past few months – defining their tone of voice, writing for world-leading clients and helping communicate Carve’s new partnership with AIA Worldwide.

At the top of this post is the advert I wrote that went in the Financial Times.