Branding · Copywriting · Tone of voice

Case study: Creating the voice for a pseudo-data-mining-company

Earlier this year, I collaborated with international artist Joey Holder on a project called Adcredo, where I created the voice for a pseudo corporation that mines data and uses it to change behaviours.

A lot has happened since then – not just with this work, which has travelled to Sheffield, London and Athens – but we also know much more about how higher powers use such techniques.

So just remember, especially as the election looms, what appears on your timeline is what you’re *meant* to see! (Shivers)

You can take a look at the branding here, where I tried to create a sinister tone of voice: